You’ll also need to make sure that you’ve got some external links pointing to your website. Things like Authority Directories, your social media profiles and other easy links such as Name, Address and Phone (NAP Citations).
But these are all techniques that anyone can do. We all know that getting backlinks from Authority websites is vital to a good ranking. We also know that earning these types of links is hard work.
But it doesn’t stop there. Great content can also increase your conversion rate. That just means that you increase the probability that someone will either buy from you or contact you via your website.
Of course, you need to make sure you’ve got all of the basics in place first. You know the type of thing – keywords, metatags, keyword rich URLs and anchor text, lots of content, a fast loading website, mobile ready, etc.. The basic ‘On Page’ techniques.