State’s ‘Y’all’ website pulling visitors worldwide – Mississippi Business Journal

A website by the Secretary of State’s office to promote economic development in Mississippi has attracted a large number of visitors since its Sept. 30 launch.

The site, www.YallBusiness.sos.ms.gov, brings together economic, census and consumer data into one comprehensive website. It also has a link on the main Secretary of State website. Secretary of State Delbert Hosemann says the site has already had approximately 10,000 visitors from every state and many foreign countries.

“It’s something I’ve been thinking about for 30 years during my time of representing small businesses,” Hosemann said. “I’ve always known they have phenomenal abilities if they have the same information as the big companies. When they have this information, small businesses can compete better and make profitable business decisions.”

Hosemann and his office are committed to keeping the site updated with current, sufficient information. This information will help business owners with expansions, new locations, or perhaps be the determining factor of not starting a business.

“One of the best news items we’ve had is that we’re able to sell Mississippi worldwide with this site because the first thing visitors see is the state and all the things they may not know about us,” he said. “They can go from county to county or to the metro areas.”

 

 

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7 brilliant tips to explode website traffic with mobile marketing | Examiner.com

A magical formula to instantly boost website is the goal of any digital marketer. Increasing website traffic is the “golden goose” of Jack and the Beanstalk. Unfortunately, like many things magical, it is something that only exists in fairy tales. However, boosting website traffic with mobile marketing is a proven way to effectively increase website traffic, gain more customers, and meet the needs of their website visitors. It is no secret that mobile marketing is the way of the future. Don’t believe me? Here are seven ways that mobile marketing is quickly becoming a living version of the aforementioned “golden goose.”

1. Mobile Apps: Mobile apps are quickly becoming an alternative to using mobile websites. The average smartphone user spends an impressive 86 percent of their time on mobile apps. This percentage is made even more impressive when you consider the fact that 79 percent of smartphone users open mobile apps on a daily basis. You can capitalize on the popularity of mobile apps by using the apps to drive more people to your website. Conversely, you can make the app available for download from your website. The duality of this approach will put your company and brand in front of multiple targeted audiences.

2. Responsive URLs Must Be Mobile Friendly: 2014 was the year of the responsive website. It was a year when the majority of companies realized just how important it was to have a mobile website. However, 2015 has quickly become the year of the responsive URL. A responsive URL helps your web developers create the proper experience to visitors based on the device and browser that they are using. This tactic is imperative if you want to increase website traffic.

● Accessibility to social media platforms, sharing buttons, and the immediate ability to make a phone call or send an email directly from the page.

3. Social Profiles Should Promote Websites: All of your social media profiles, this means: Google+, LinkedIn, Foursquare, YouTube, Facebook, Instagram, Pinterest, and Twitter should include mobile URLs so that website users can click and bookmark the site for future visits. Additionally, your blog is a great way to encourage users to visit your website. Your blog should generate more website visitors. Each post should contain an internal link to a relevant portion of your website. Social media icons should be placed in the side panel, so that readers can easily share your posts on their chosen platform.

 

 

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Your Website Isn’t Growing Your Business – business.com

If you want your website to provide real business value, you’re going to have to commit to promoting and marketing it. Then, when potential customers click on it, it’s going to have to make a great first impression. It only takes 1/20 of a second for a customer to form an impression of your business website. Here are five reasons your business website is letting you down — and a few ways you can turn things around.

Not everyone can afford a custom , but you can’t choose a template that looks like it was made during President Bill Clinton’s administration. An unattractive, dated design screams “cheap and out of touch” in those first moments when customers see your website.

Using an online website builder is a terrific way for people without coding and design experience to create and launch a website in minutes. Choose a professional design that makes an incredible first impression on your customers:

Run some social media ads, launch a pay-per-click campaign, or drive through email marketing. Build website traffic through inbound links by publishing content online, or try to get mentioned in local media.

Choose a domain name that immediately makes people think of your company and what you do. Feature your URL on your business cards, in print ads, and in your email marketing.

 

 

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