Responsive Web Gets More Conversions –

Since April 2015, Google’s algorithm have been incorporating the mobile friendliness of a website into its ranking factors. Google essentially scans your site then rates it based on load times. If load times are horrible, or a site is not mobile friendly, it could drop in organic search results.


Although companies have the capability of creating a separate mobile website to cater to mobile visitors, having a responsive website is a more efficient and cost-effective solution.  Not having a mobile responsive website can make companies lose out on a sizable percentage of the fast growing audience.


According to Search Engine Land, Google confirmed what appeared to be true: that mobile searches now outnumber those that take place on desktop in 10 countries, including the U.S. and Japan.


This means that mobile marketing, through Facebook Ads, for example, can be most effective and successful if the website itself is mobile responsive. Below are a few reasons why companies should consider adopting mobile responsive websites.


Responsive web design is a way of designing a website in such a way that the content, images and site structure provide a seamless viewing experience for users of different devices.



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Is Your Site Mobile-Friendly? | Digital Book World

Can you imagine life without a smartphone or tablet? Before 1994, access to the Internet was limited to desktops and laptops, confining website commerce to the and business. Believe it or not, the first micro/mobile browser made its debut that year. And 13 years later, how we all use the Internet changed immeasurably with the introduction of the iPhone. And it continues to change for businesses such as yours and your customers’.

As I wrote back in March of 2015, Google has begun to think beyond the desktop and is now catering to the mobile user. This makes continued sense, as 1) Google is always thinking of the search engine user’s experience and 2) e-commerce transactions via mobile browsers are slowly overtaking desktop purchases:

• Fifty percent of website is coming from mobile devices. • We spend almost 30 hours per month accessing media via mobile browsers and mobile apps. • Mobile browsers accounted for more than 20 percent of 2014 holiday sales. And that number should be much higher this year.

(From my own personal experience, I have found that I am ordering much more through my mobile devices than I was a year ago. I’m sure that most of you reading this are as well.)

The end result, as of April 2015, is that Google’s algorithm has added “mobile-friendly” as a factor in ranking your website on Search Engine Results Pages (SERPs). So what does this mean to the book publishing industry? It means that in order to stay competitive with your peers and the major retailers, you’ll need to bring your website to your customers wherever they are on whatever device they are on (including the full e-commerce transactional experience).



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5 Tricks to Make Your Mobile Website Friendly

With the advent of fast paced smart phones, handy tablets and various other mobile gadgets, maximum to any site is entered through mobile channels. The mobile version, however, is crisp and compact as compared to your fully loaded site. The prime problem here is of keeping the essence and message intact while projecting the contents for M-site for your portal. Here are the ways which makes you set your things better on your mobile site…

As the visitors peep into your mobile site, they should not be greeted with a complete mess of words. Let the compact and crisp content served to the seeker. Whatever the topic is, the content should take care of the size of the mobile screen and make the visitor convenient to read through. Lengthy contents as used on pc version of the sites invite disinterest on mobile phones. Even if the content is required to be extended on multiple pages, it should be displayed with distinct separation. Single complete message regarding the topic should appear on single page.

Bulky layouts and too much of design in the pages not only takes time to open but also obstruct the reading experience. Try not to use illustrations in every topic you project. The individuality of the topics can be best preserved with distinct headlines. Might you stress to make your mobile site more pleasing, but the user would be at the receiving end. Small and less weighty icons could work as good option for images. Avoid too much of color use in the pages and designed projections in your mobile site. Sites like, 9Leafs etc have a simple structure which is ideal for making sites mobile friendly.

Pay prominence to what you want to show first. The most important content should be displayed on the very first page. The choice of the contents is the key here, as the user has to play with too little space. The first thing you project should inspire the user to dig deeper. The choice of content depends on the nature and style of your site. For example, if you are serving news then the most exciting top stories should form the crux of your first page. Some handy technological tips always make the user delve through the mobile.

Beside the list of top contents, there should also be little space for user friendly tools that add value to your M-site. The handy tools should also provide links to other important pages of your site. However, make sure the tools should not bother the user too much. Avoid pop-up tools as long as it does not hit your commercial interest. Even if they do, try to distribute them evenly on your pages. Only useful tools should be projected on the first page.



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