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The next step, according to Facebook CEO Mark Zuckerberg, is to try out new ways for WhatsApp users to communicate with businesses and other groups they’re interested in — like Facebook’s system of pages for companies and public figures.
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But WhatsApp is still a long way off the metrics of its mother ship. Facebook reached 1 billion users a month back in 2012. Less than six months ago, it hit 1 billion users in a single day.