How to capture more leads with your website – Phoenix Business Journal

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Why does your business have a website? From educating buyers to building your brand, business websites serve many purposes. Business to Business (B2B) companies consistently list lead generation as one of their top marketing objectives.

Focusing on lead capture on your website in conjunction with an integrated inbound marketing (, social media and digital advertising) is a great way to connect with people who are looking or what you provide. Let’s take a look at how lead capture works and consider some ways to implement it on your website.

At a basic level, lead capture refers to the process of converting website visitors into sales contacts you can call or email. On its surface, that process might sound simple. In practice, it can be incredibly challenging. Here are some questions you will need to address:

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