Responsive Web Gets More Conversions –

Since April 2015, Google’s algorithm have been incorporating the mobile friendliness of a website into its ranking factors. Google essentially scans your site then rates it based on load times. If load times are horrible, or a site is not mobile friendly, it could drop in organic search results.


Although companies have the capability of creating a separate mobile website to cater to mobile visitors, having a responsive website is a more efficient and cost-effective solution.  Not having a mobile responsive website can make companies lose out on a sizable percentage of the fast growing audience.


According to Search Engine Land, Google confirmed what appeared to be true: that mobile searches now outnumber those that take place on desktop in 10 countries, including the U.S. and Japan.


This means that mobile marketing, through Facebook Ads, for example, can be most effective and successful if the website itself is mobile responsive. Below are a few reasons why companies should consider adopting mobile responsive websites.


Responsive web design is a way of designing a website in such a way that the content, images and site structure provide a seamless viewing experience for users of different devices.



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Facebook’s WhatsApp hits 1 billion users | Business – Home

is still tinkering with how it gets out of WhatsApp. It said last month that it would stop charging the annual $1 subscription fee that some users had to pay.


The next step, according to Facebook CEO Mark Zuckerberg, is to try out new ways for WhatsApp users to communicate with businesses and other groups they’re interested in — like Facebook’s system of pages for companies and public figures.


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But WhatsApp is still a long way off the metrics of its mother ship. Facebook reached 1 billion users a month back in 2012. Less than six months ago, it hit 1 billion users in a single day.



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Is a Website Complete Without SEO?

After the booming success of digital marketing and SEO in recent years, should every web dev think about when creating a website? Many web devs don’t think about SEO at all, which is fine, but when Google penalises a site for some reason everyone always comes back to an SEO seeking help. Web devs make the website user friendly, and digital marketers and SEO’s do the same but they also recognise that Google is a user too.

The simple fact of the matter is that if you want users to land on your site you will need to understand how search engines work, and understand what they want your site to do. In recent years search engines have become much better at picking out high quality, relevant and user friendly site’s. Businesses are beginning to understand that Google matters, and are making the link between good user interaction and Google rankings.

Yes, Google did tell you to focus on the users. Focusing on the users is all good and well, but at times search engines can get confused and this is understandable, as the way they are ranking websites is based on algorithm’s. Algorithm’s simply cannot assess a website in the same way that a user would, so it is good to accept that at times, you will have to build a website with search engines in the back of your mind, which is where the title of this article comes into play.

Building a website is complicated, and making the perfect website requires a huge amount of thought and consideration. Think of this like a jigsaw puzzle, it wouldn’t be complete without all the pieces. SEO is one of those pieces. Chances are that if you have a website, you are competing against hundreds of other websites that are trying to do the same thing as you. SEO is what will allow you to do the same thing as your competitors, but will teach you how to do it better.

Being on the front page of Google for a popular term is of course a huge driver of , and will allow your digital presence to experience success. SEO will also allow you to learn what users love, hate and don’t care about, so another useful part of utilising SEO is the learning curve that this brings about your exact audience. In all aspects of business knowledge is power, and this is often overlooked by businesses but should be thought about much more than it actually is.



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