Since April 2015, Google’s algorithm have been incorporating the mobile friendliness of a website into its ranking factors. Google essentially scans your site then rates it based on load times. If load times are horrible, or a site is not mobile friendly, it could drop in organic search results.
Although companies have the capability of creating a separate mobile website to cater to mobile visitors, having a responsive website is a more efficient and cost-effective solution. Not having a mobile responsive website can make companies lose out on a sizable percentage of the fast growing audience.
According to Search Engine Land, Google confirmed what appeared to be true: that mobile searches now outnumber those that take place on desktop in 10 countries, including the U.S. and Japan.
This means that mobile marketing, through Facebook Ads, for example, can be most effective and successful if the website itself is mobile responsive. Below are a few reasons why companies should consider adopting mobile responsive websites.
Responsive web design is a way of designing a website in such a way that the content, images and site structure provide a seamless viewing experience for users of different devices.