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Many online merchants view email as their most tried-and-true marketing channel, with some drawing more than half of their online sales from consumers buying products after clicking on an email.
Apparel flash-sale e-retailers, in particular, rely on email to drive repeat purchases from members, and many generate large amounts of website traffic this way, according to Internet Retailer’s just-released Best Email Marketers in E-Commerce report.
For example, 28 of the 50 merchants ranked in the report as having the most effective email marketing strategies sell apparel and eight of the 50 merchants operate flash sales sites.
Take Beyond the Rack, a flash-sale apparel merchant that gets more than 16% of its website traffic from email, according to data provided by website traffic measurement firm #SimilarWeb. Those visitors are the most valuable ones that come to the site, as they drive a large portion of Beyond the Rack’s overall sales.
Apparel merchants—especially those that run flash sale sites—do a great job of driving traffic to their sites from email, according to findings in Internet Retailer’s just-released Best Email Marketers in E-Commerce report.
If you’re not familiar with Google Fiber, it’s a broadband service first launched in the Kansas metropolitan area, including Missouri’s largest city Kansas, in 2012.
Since its debut, it has become one of the most sought-after broadband services in the United States; and cities desire and request, sometimes beg for Google Fiber to come to their bailiwick — and the main reason of course is the service’s high-speed internet and competitive pricing.
Today, the Google Fiber service is available in three metropolitan or cities. In the coming months (or years depending on several circumstances), the service would expand to six additional cities and metros, including the city of Nashville, and Atlanta, Georgia.
Compared to Comcast, Time Warner Cable, and other key broadband players in the country, Google’s broadband service is considered by many as more affordable or the “bang for the buck.”
Google, the subsidiary of Alphabet Inc that focuses on search, mobile and internet services, is reportedly taking its Google Fiber service into a new territory, the telephony at #home.