Many online merchants view email as their most tried-and-true marketing channel, with some drawing more than half of their online sales from consumers buying products after clicking on an email.
Apparel flash-sale e-retailers, in particular, rely on email to drive repeat purchases from members, and many generate large amounts of website traffic this way, according to Internet Retailer’s just-released Best Email Marketers in E-Commerce report.
For example, 28 of the 50 merchants ranked in the report as having the most effective email marketing strategies sell apparel and eight of the 50 merchants operate flash sales sites.
Take Beyond the Rack, a flash-sale apparel merchant that gets more than 16% of its website traffic from email, according to data provided by website traffic measurement firm #SimilarWeb. Those visitors are the most valuable ones that come to the site, as they drive a large portion of Beyond the Rack’s overall sales.
Apparel merchants—especially those that run flash sale sites—do a great job of driving traffic to their sites from email, according to findings in Internet Retailer’s just-released Best Email Marketers in E-Commerce report.
Now that you’ve established the foundation of your business, it’s time to consider next steps, one of the most important being whether you should run your business from an office or from #home.
As a new business owner, choosing between getting cozy in a fresh and fancy workspace, and sticking with the comfort and convenience of your home, poses an array of questions that are worth some serious consideration. Yes, it’s a question of cost, but there’s more to it.
Obviously, if your day job keeps you in another office 40 hours a week, renting office space for your business probably doesn’t make sense. Starting a business while working another job to pay the bills is not uncommon – and it’s not impossible, either. But if you’re in this boat, your resources can be more effectively delegated than to an office space you won’t be able to be in a lot of the time.
What duties do you have? Think about both your new business and your life apart from it. Will having an office space help you stay organised as you navigate through the worlds of marketing and bookkeeping? Or do your other responsibilities make going to the office for hours at a time unrealistic? Be honest about your time and the daily tasks that consume it.
Congratulations! You’re a business owner, which means you should be congratulating yourself every day. Because you probably know by now that running a business takes a lot of grit.
Since April 2015, Google’s algorithm have been incorporating the mobile friendliness of a website into its ranking factors. Google essentially scans your site then rates it based on load times. If load times are horrible, or a site is not mobile friendly, it could drop in organic search results.
Although companies have the capability of creating a separate mobile website to cater to mobile visitors, having a responsive website is a more efficient and cost-effective solution. Not having a mobile responsive website can make companies lose out on a sizable percentage of the fast growing audience.
According to Search Engine Land, Google confirmed what appeared to be true: that mobile searches now outnumber those that take place on desktop in 10 countries, including the U.S. and Japan.
This means that mobile marketing, through Facebook Ads, for example, can be most effective and successful if the website itself is mobile responsive. Below are a few reasons why companies should consider adopting mobile responsive websites.
Responsive web design is a way of designing a website in such a way that the content, images and site structure provide a seamless viewing experience for users of different devices.