The information on a website is categorized by the web crawlers for a search engine. If the information has not been categorized, then potential customers will not be able to find your information in the search results. A customer may enter a search request on Google for a torque wrench and not receive information about your website but rather your competitor, which will affect your bottom line. Read about silos to understand how to structure your website.
A website should be easy to navigate and should be updated with current information. You must periodically evaluate the features of your website and verify that those features function properly such as that the links are not broken and that visitors are redirected to pertinent information. If the website design is confusing, then visitors will quickly lose interest while they are reading your information.
If you are selling eccentric, funny or interesting products, people will likely want to share it with their friends. If your products are truly unique or useful, adding a Facebook share and Twitter tweet button could offer a tremendous increase in #traffic to your e-commerce website.
On top of share buttons, if you’re not established in your industry, it would be best to show social authority and popularity on the most popular platforms. Social media websites can be used to attract more customers because your e-commerce business will be presented on more than one website. If you have a Facebook page, then your customers can quickly connect with you and also receive information about your e-commerce business. You can post weekly updates about new or popular products, in addition to exclusive sales. If your social profiles are new, it would be wise to get more followers and likes on your pages. The going rate for 100,000 Twitter followers ranges from as little as $75 to $300 and always differ in quality. Do your research.
Your e-commerce website should be designed with features that will accommodate the needs of your customers. The website should have links that function correctly and be presented in a format that can be recognized by the web crawlers, which will help the search engines to categorize your information. Here are eight useful tips: